Metropolitan Jewish Health System
CHALLENGE
Metropolitan Jewish Health System is a non-profit healthcare provider in New York City. The organization was created in the early 1900s to care for poor immigrants who had no access to care. It grew over the next 100 years organically and through multiple acquisitions.
SOLUTION
I was responsible for the comprehensive rebranding of the Metropolitan Jewish Health System into MJHS.
RESULTS
The branding work has improved the ability of the organization to expand its brand mission.
Metropolitan Jewish Health System
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Metropolitan Jewish Health System is a non-profit healthcare provider in New York city. The organization was created in the early 1900s to care for poor immigrants who had no access to care.
It grew over the next 100 years organically and through multiple acquisitions. We were tasked with expanding the brand mission and vision with a new brand system.
-
I was responsible for the comprehensive rebranding of Metropolitan Jewish Health System into MJHS.
-
The branding work has improved the ability of the organization to expand its brand mission.
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