Unforgettable Moments

CHALLENGE

Pandora wanted to realign the Unforgettable Moments campaign with strong women having singular moments in their careers. The goal was to help reposition the brand as both relatable and aspirational with strong, emotionally charged imagery.

SOLUTION

For the duration of the campaign, we continued to highlight women having unforgettable moments in many varied professions from doctors to actors, all of them an inspiration to get to know.

RESULTS

The repositioning of the Unforgettable Moments campaign served the client well. It was a joy to create images of hard-working, humble female athletes, such as Gracie Gold and Aly Raisman, and their amazing families.

Pandora’s Unforgettable Moments

  • Pandora wanted to realign the Unforgettable Moments campaign with strong women having singular moments in their careers. The goal was to help reposition the brand as both relatable and aspirational with strong, emotionally charged imagery.

  • For the duration of the campaign, we continued to highlight women having unforgettable moments in many varied professions from doctors to actors, all of them an inspiration to get to know.

  • The repositioning of the Unforgettable Moments campaign served the client well. It was a joy to create images of hard-working, humble female athletes, such as Gracie Gold and Aly Raisman, and their amazing families.

gracie_tablet_verticle_750x1166.jpeg
gracie_tablet_view_1_750x750.jpeg
PANDORA_couple_2011_750x1020.jpg
Pandora_Lifestyle_3000x.png
Pandora_Print_max_width.png
Pandora_Aly_Raisman.png

UNFORGETTABLE MOMENTS

In addition to working with celebrities, we built a campaign around aspirational, yet relatable moments. Moments you’d want to always remember as you build your life together. Pandora jewelry, charm by charm, becomes a part of those memories. Working with photographer Robb Aaron Gordon, we brought the concept to life.

Previous

About Faces
Next

My Bite Vitamins