Segafredo Zanetti
CHALLENGE
How do you introduce a new coffee brand in a crowded category of premium coffee at the height of the pandemic? You lean into what sets it apart: a worldwide cafe presence that delights the senses.
SOLUTION
The World Loves Segafredo Zanetti® presents the brand as an adventure-seeking travel companion who can’t wait to share amazing sights, sounds, and most importantly, tastes. The campaign invites us to discover why The World Loves Segafredo Zanetti® using preroll, paid social, digital display, website, and organic social.
RESULTS
The campaign led with executions highlighting Paris, Berlin, Rome, Amsterdam, Venice, and Toyko. Additional campaign touchpoints can be found here. The campaign has performed well exceeding engagement goals. It has also received industry recognition; three Gold Addys.
Segafredo Zanetti
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How do you introduce a new coffee brand in a crowded category of premium coffee at the height of the pandemic? You lean into what sets it apart: a worldwide cafe presence that delights the senses.
-
The World Loves Segafredo Zanetti® presents the brand as an adventure-seeking travel companion who can’t wait to share amazing sights, sounds, and most importantly, tastes. The campaign invites us to discover why The World Loves Segafredo Zanetti® using preroll, paid social, digital display, website, and organic social.
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The campaign led with executions highlighting Paris, Berlin, Rome, Amsterdam, Venice, and Toyko. Additional campaign touchpoints can be found here. The campaign has performed well exceeding engagement goals. It has also received industry recognition; three Gold Addys.
