CHALLENGE

The Medifast marketing team was looking to extend its brand to support a larger healthy lifestyle narrative.

The cookbook Simply Well featured recipes that complimented or contained their pre-packaged food products and supported a wellness story.

SOLUTION

Working with photographer Bill Shilling, I designed the book, art directed and styled the photographs.

RESULTS

The book was well-received. On a personal note, the project helped launch my freelance shoot styling.