The initial assignment was to create a packaging design system for 13 premium diet products and companion event launch graphics. Once the packing design system was conceived, event materials were needed to showcase and build upon the premium diet brand image.

Product packaging and event design needed to work together to tell a seamless story for a much-anticipated brand launch.

I designed impactful brand launch environmental graphics, created the master brand color system, core brand graphics, and art-directed packaging photography.

The Optavia brand and product launch event was very successful.